WHAT IS FRANCHISING?

Franchising in basic terms involves the purchase of the rights to operate as a Franchisee of an established business and the right to use its name, trademarks, systems, and suppliers. What makes franchising an increasingly attractive option for many business people is its ability to let them become part of a Group that offers support, training, advertising and advice (not to mention enjoying the advantage of an established name and reputation in the industry!). Other benefits include better buying power, the support of like-minded owners, greater market awareness and better distribution networks.